“Ink, Images and Sound: A Guide to Working with the Mainstream Media”
Author: SVDPUSA
Working and communicating with the media is not, and should not be, mysterious. Like any profession, the media tend to operate by a set of guidelines, procedures and processes. The more knowledgeable you are about how they work and the more capable of functioning within their environment, the greater the odds of your success in using them to achieve the Society’s goals and objectives.
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“Marketing Workbook for Nonprofit Organizations”
Author: Gary J. Stern
Stern provides a simple guide with worksheets that helps a novice understand and make their way through the marketing process.
Available at: Amazon .com
“Communications Planning”
Author: James Manktelow
Have you ever received a memo and felt the sender really wasn't thinking about what you needed to know or hear? Maybe you have attended corporate presentations that have simply left you cold? Or perhaps you've even delivered communications yourself and realized, in retrospect, that you really hadn't got the measure of your audience and their needs. This is at best frustrating. This article (from Mind Tools) focuses on the importance of planning in all communications.
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“From Counting Transactions to Cultivating Relationships”
Author: Fricke and Associates, P.C.
E-mail campaigns, including e-newsletters and promotions/special offers, can not only deliver big results, but are a more efficient and less intrusive option than snail mail.
Available for download: click here
“Put Social Networking Sites to Work for Your Organization”
Author: Fricke and Associates, P.C.
Social media is not only changing the way your supporters access news and information, but how they make donation decisions. If your organization has not yet embraced the power of social media, it might be time to take another look.
Available for download: click here
“10 Common Communications Mistakes”
Author: James Manktelow
It can be embarrassing to make mistakes with communication. For example, if you send an email without checking it, and later realize that it contained an error, you can end up looking sloppy and unprofessional. But other communication mistakes can have more serious consequences. This article (from Mind Tools) focuses on the most common mistakes we make in communications.
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“By the Words We Speak”
Author: Mike Syslo
This article addresses the idea that our words reflect our attitudes and also impacts the work we do.
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“Speak UP”
Author: Mike Syslo
We can be the catalysts of positive change in this world. Or, we can remain silent, and let the bad grow worse. The more we remain silent when words should be spoken, the more we become paralyzed through acceptance of what is.
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“Reporting to Your Parish”
Author: Diocesan Council of Phoenix
Being a good steward is more than accepting the responsibility for the resources we are given to use; it also entails being accountable to those who provided the resources. And being a good steward is the reason behind asking each Conference to make formal reports to their fellow parishioners on a regular basis: either quarterly or annually.
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“Keep in Touch Inexpensively”
Author: Fricke and Associates, P.C.
Communications is a key factor in the success of not for profit organizations and for-profit companies. If companies don’t know the store exists, they won’t buy from it. If staff, members and volunteers don’t understand your mission, they won’t stay motivated or focused on your goals.
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“Running Successful Webinars”
Author: James Manktelow
Organizations often use webinars to train their teams, educate clients and engage with customers. But there's a lot that you should consider before you run one. In this article (from Mind Tools), we'll look at what you need to do to organize, prepare and deliver an informative, interesting and successful webinar
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“Online Training”
Author: James Manktelow
Industries and organizations are increasingly turning to virtual learning for their training needs. But, when is it appropriate for you? In this article (from Mind Tools), we'll look at online training and learning: what it is, when it's useful, and how you can use it to enhance your knowledge and skills.
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“Keep Your Database Clean”
Author: Fricke & Associates, P.C.
You have probably not seen most of the people listed in your database; but they deserve to be valued, respected and protected. You don’t want to drive anyone away with sloppy database management.
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“Consistency is the Key”
Author: IAA – Charity News Vol. 9
You probably have messages going out every day via several channels … But covering a lot of ground does little good it you’re not consistent with your messaging.
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“How to be a More Engaging Speaker”
Author: James Manktelow
This article (from Mind Tools) focuses on several strategies you can use to become a more compelling speaker.
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“Marketing 101: Tell Your Story”
Author: IAA – Charity News Vol. 9
Words have power. Good stories are easy to remember. They resonate with you. They make a connection.
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“Writing Effective Email: Top 10 Email Tips”
Author: Dennis G. Jerz and Jessica Bauer
Some professionals get scores of emails a day. Follow these email etiquette tips in order to give your recipients the information they need, so they’ll act on your message.
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“Writing Effective Email Subject Lines”
Author: Corey Rudl
When doing e-mail promotions, your subject line can literally make or break your success -- a critical point that the majority of affiliates and marketers miss.
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“Speak Plainly, Please”
Author: Alison Cohen
This article will present you with a five tips for keeping audience-alienating jargon out of your communications.
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“How to Make a Speech”
Author: George Plimpton
One of life’s terrors for the uninitiated is to be asked to make a speech. The fact is that each one of us has a store of material which should be of interest to others. There is no reason why it should not be adapted to a speech.
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“How to Give a Killer Presentation”
Author: Chris Anderson
Presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style.
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“Writing a Press Release”
Author: James Manktelow and Elizabeth Eyre
Organizations of any size must promote what they do. Whether they want to highlight the launch of a new product, celebrate winning an award, or talk about employees who have raised money for charity, issuing a press release is a key way to gain exposure. This article (from Mind Tools) focuses on when and how to compile a proper press release.
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“Delivering Bad News”
Author: James Manktelow and Elizabeth Eyre
By learning how to deliver bad news honestly, openly, and empathetically, you can help to preserve your working relationships, rather than damage them. This article (from Mind Tools) focuses on the best approaches to use when delivering a difficult message.
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